Beijing one live communications: Kick off with four successful AUDI Events

Kick off meeting of the AUDI Ice Driving Experience in Changchun (openPR) - Peking/Munich, 2 February 2007 - already Beijing drives few weeks after the opening one live communications on the overhauling trace: With four Premiumevents for the AUDI Sales division and AUDI China celebrates the Chinese address of the residents of Munich Eventagentur munich one their first large successes. Thus and answered for the GermanChinese team conceived the dealer and press presentation of the AUDI A6L in Sanya, the AUDI press conference around managing director Hans Jörg half kind hit in the context of the Beijing engine show, the AUDI TT Night in Peking as well as the Kick off meeting of the AUDI Ice Driving Experience in Changchun.

Sporty luxury on the island Hainan
For the presentation of the Premiumfahrzeugs AUDI A6L with its new engines V8 and V6 3,2 FSI Beijing one in the name the AUDI Sales division asked 4,2 FSI after Sanya on the island Hainan. On three sequential days those experienced approximately 250 big customers and press representatives driving fun purely: The guests were called to test the luxuriöse sedan with their 255 and/or 350 HP as active drivers on selected distances of the island to to their borders. Thus for them among other things a shut down military area stood as running and exercise distance for order, on also instructors of the AUDI Driving Experience their being able demonstrated. An exclusive master program invited with gulf and dipping opportunities to stretching.

AUDI R8 and „the automobile “
In the center of the AUDI press conference on Beijings engine show the new AUDI R8 was located. A multimedia production created here the suitable atmosphere for the exposure of the High performance sports car. In the evening of the same daily AUDI received the press representatives on the AUDI TT Night. Highlight of the meeting was the presentation of the sculpture „the automobile “, which to the soccer world championship as well as five further art objects „mill OF Ideas “formed. The silhouette of the plastics, which symbolizes of Germany outrider shank in the field automobiles of the technology, corresponds to that of the AUDI TT. The exposure with a film was introduced over the emergence of the sculpture and its journey to China. At the end of the film Virtualität and reality attached smoothly together, when the sculpture before the eyes was revealed of 250 national and international medium representatives.

Challenge the of limit
To the one year's existence the AUDI Sales division and to the Kick off from now at annually taking place AUDI Ice Driving Experience 250 guests of the invitation were invited by AUDI into the north Chinese Changchun. When prelude of the three-day-long Events took place in the particularly established AUDI Chalet and in the AUDI Ice bar an evening meeting, within whose framework the guests were joined in for the coming days. Chalet and Ice bar formed also the center of the further meeting: Under the guidance of the AUDI Driving Experience instructors the guests participated in several training sessions on the frozen Moonlake. A selected master program with ice gulf, ski travels and Skidoo exits the rounded experience off.

Peter Wriebe, Marketingleiter the AUDI Sales division in China: „Beijing one interpreted the mark values of AUDI with these four unusual meetings in excellent way for the Chinese market: Sportyness, Progressivität and high-qualityness became not only visible for our guests, but also from first hand experiencing and noticeably. “

Further information, pictorial material and this press release to the Download find you under www.munich-one.com

Press contact:
Martin Stenzel
munich one live communications GmbH
Infantry road 11 A
80797 Munich
Telephone 089 441197-0
Fax 089 441197-11
mailto:martin.stenzel@munich-one.com

Ulrike Michels/Nadine Loleit
Klenk & Hoursch partner for Public relation
Hedderichstrasse 108
60596 Frankfurt/Main
Telephone 069 719168-19
Fax 069 719168-28
mailto:ulrike.michels@klenkhoursch.de

Over munich one live communications
munich one live communications is a owner-led Full service agency with seat in Munich. Conceptional strength and a maximum of creativity in the planning phase connect themselves here with precise conversion. Lasting communication effects are obtained by the production of impressing feeling worlds. The Eventprofis offers conception, Research, creation, conversion, logistics, Hospitality and Veranstaltungscontrolling under a roof. Experience of many years and broadly varied authority of the 28 firmly employees coworkers as well as a courageous innovation culture draw those for native of Munich out in particular with tricky and time-critical projects. Special experiences have the live Communicationsexperts in the co-ordination of complex large meetings in the Premiumsegment of the automobile, sport and telecommunications industry. Among the customers BMW Group, Porsche Austria, adidas, rank Arcor and the donation German sport assistance under other AUDI. munich one acts with communication professionals in different countries. Owing to in November 2006 the opened address Beijing one live communications in Peking has the agency outstanding market and national knowledge in rising China. 2007 continue munich one its international development: Thus the Premiumagentur one created a further location in Salzburg in January.

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